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According to new research published by Acision, SMS still dominates the mobile messaging market when compared to other messaging services such as 'Over the Top' (OTT) Instant Messaging (IM) services.
95% of all respondents questioned stated they actively use texting, significantly more than the Smartphone owners actively using OTT/IM services such as Facebook Chat (37%), Skype (20%), Twitter (17%), Blackberry Messenger (17%) and WhatsApp (16%) -- the five most popular OTT/IM services today.
Based on interviews with 1000 mobile device users in the UK across smartphone (63%) and feature phone (37%) owners, the research revealed that SMS proves most popular with smartphone owners -- 93% of this demographic reported usi... .. .
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Acision Research Shows That Messaging Is Still King - full story