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Tiered Data Plans Are the Future, Whether We Like it or Not

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Fri 8:24am by: Evan Selleck

When we hinted at tiered data plans in the story covered by the Wall Street Journal regarding LTE devices in 2011, we knew there was more to the story. After all, when a customer looks at their plan of unlimited data right now, they feel pretty safe and cozy, right? No worries about streaming Pandora Radio to your handset, or browsing the web on your way home. But, even if times are changing, Verizon Wireless doesn’t want you to be afraid.

Just as we mentioned in the previous article, unlimited data plans may have their days numbered. CTO of Verizon Wireless Tony Melone tip-toed around the sentiment, until he mentioned that plans offering this unlimited amount of data is an issue that needs to change, and soon. However, he also pointed out that inputting something like this meant they had to come up with a way to not “scare” their customers, which is something they are working hard on.

Of course, the simple truth is that some companies, like Verizon Wireless, don’t actually have an unlimited data plan. They assume that 5GB of data is more than enough for the average person per month, and let’s face it, they’re probably right. And while we are happy to know that nothing is official in regards to tiered pricing, it’s been one of those feature changes on the tip of Verizon’s tongue long enough, that we would be shocked to find out they’re going a different route. But, as phones get faster, more complex, and we see the Internet being adopted more and more into the mobile space, 10GB may become the next 5GB, so maybe they don’t have a choice.

[via Boy Genius Report]

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