The above advert is something special and unique. While 80% of the commercial features a similar presentation of the Lumia 800, which recently launched in the country, the first few seconds is an interesting introduction. The start of the advert is integrated into a popular Swedish station's logo and kicks off at the start of commercial breaks. Sweden has also witnessed a more festive 800 advert being aired. 

Source: YouTube, thanks hasona for the tip!